Packages and Ad Sizes

There are different packages for all budgets and objectives. All ads in Coffee News® are EXCLUSIVE, meaning we only allow one type of business in each edition, allowing our advertisers to LOCKOUT their competition!  Coffee News® ads are less expensive than other media platforms.

We have saturated Lower Bucks by having Coffee News® in over 400 locations.  And a unique factor of Bucks County Coffee News® is we have three editions, which allows each advertiser to target their niche by focusing on exactly the area(s) they want to reach.

Coffee News® works best as a long-term advertising tool.  That’s why we recommend the annual package. Your ad is in the paper for a year, and weekly repetition enables you to position yourself and keep “Top of Mind” with fifty-two exposures all year long.

Billing conditions are monthly or pre-pay in full with a substantial discount.

Additional Advertiser Benefits:
  • Unlimited ad changes so the business can spotlight different promotions, seasons, products, events, etc. There’s a one-time ad creation fee provides unlimited changes to your ad.
  • Expert support to create and design the ad that uniquely positions you in your industry.
  • Your brand stands out when your customers do a Google search. Try Googling “Bucks county Plumbing,” and the first page brings up about 12 different companies in addition to websites like Yelp, Angie’s List, etc. Once presented with the multitude of options, consumers are more likely to be drawn to companies with which they are familiar.  Although a customer may say they found a business on Google, the reason they selected the business over its competitors is usually due to repetitive exposure through consistent  The consumer gravitates towards the company they recognize, and recognition occurs because they heard about the company, they read the ad, they saw the truck, they heard success stories, or they met the owner while waiting to buy milk. In other words, they are eating the cake baked in a well-designed marketing kitchen.
  • Exclusive networking opportunities that we offer to clients and prospects.
  • Coffee News® leverages events supported by our advertisers by prioritizing their listing in the “What’s Happening” section as an included additional service that comes with your package.
  • New advertisers are welcomed on the Bucks County Coffee News® Facebook page along with their new ad.
  • All ads are included on the Bucks County Coffee News® website with hyperlinks to your website.
  • The Coffee News® Guy will be hidden in your ad periodically for people to find and report when they enter the Coffee News®
  • We are chockful of resources to serve you. We offer marketing consulting for planning, goal setting, and brand building.  And if you are looking for a referral, ask me.  “I know a guy!”
  • Coffee News® builds long-term trust between your business and the customer. Seeing your ad week after week creates a relationship between the reader and your business, creating familiarity, credibility, and trust.  Some advertisers have been with Coffee News® continuously for more than nine years!
Step 1: Choose Your Package
Saturation Package
  • Who it’s best suited for: Businesses that serve all of Lower Bucks
  • Number of editions: Three
  • Exposure: 30,000 readers weekly
  • Distribution: 400 locations
  • Options: Annual pre-pay or Monthly payment; Pop
  • Example: Blue Flame Propane & Oil broadcasts to all of Lower Bucks and beyond, so they are in all three editions
Visibility Package
  • Who it’s best suited for: Businesses with customers covering much of Lower Bucks
  • Number of editions: Two
  • Exposure: 20,000 readers weekly
  • Distribution: 240 locations
  • Options: Annual pre-pay or Monthly payment; Pop
  • Example: Restore, the furniture thrift store focuses on the region around their store location, so they are in two editions
Local Package
  • Who it’s best suited for: Businesses with localized in Lower Bucks
  • Number of editions: One
  • Exposure: 10,000 readers weekly
  • Distribution: 120 locations
  • Options: Annual pre-pay or Monthly payment; Pop
  • Example: The florist, Flowers By Jennie Lynn, is targeted with just one edition

Banner
A banner ad is a line of text along the top of the page above the ads, or along the bottom right underneath the ads. Your banner stays in that spot for an entire year.

  • Who it’s best suited for: Lower Bucks businesses with zero marketing dollars
  • Number of editions: [Jen?]
  • Exposure: [Jen?]
  • Distribution: [Jen?]
  • Options: Annual pre-pay or Monthly payment; Pop
  • Example: When Grandma’s Fake Teeth Fly at marylee.tateaurthor.com (see below)

Step 2: Choose Your Ad Size

Single-size Ad: 2.875” high x 3” wide

Double-sized Ad: 5.75” high x 3” wide

Pop Package

Double-Sized ads are ideal for businesses that want to stand out from the other ads, provide more information, and pop off the page. Double ads have discounted packages. 

Step 3: Add-On Support
Social Media Guru

Social media connects brands and customers in an entertaining and informative way. The Coffee News® Social Media Guru helps businesses establish their presence on social media platforms which make sense for them. Being on social media platforms like Facebook, Instagram, and Twitter, as well as search engine platforms like Google Plus and Pinterest, builds your brand, increases credibility, and develops trust with your ideal clients.

Using Coffee News® Social Media Guru:

  • Saves time and money
  • Eliminates the guesswork of what to post on which platform and when
  • Curates relevant content related to your brand
  • Stays abreast of trends and platform changes

Each Social Media Guru option includes a weekly content calendar and periodic optimization report. You can package your Coffee News® ad with social media services and receive discounts on both!

Hot Coffee 
  • Platforms: Facebook or Twitter (select one)
  • Posting: Three (3) posts per week of curated and original content. Original graphics provided for an extra fee.
  • Follow-up Responsibility: You are responsible for follow-up, responses, and outreach to those who post on your page or tweet to you.
  • Analytics: Provided quarterly
Double Shot 
  • Platforms: Facebook, Twitter, and Google Plus
  • Posting: Once per day on Facebook and Twitter of curated and original content. Original graphics provided for an extra fee. Once per week on Google Plus to enhance client SEO.
  • Follow-up Responsibility: You are responsible for follow-up, responses, and outreach to those who post on your page or tweet to you.
  • Analytics: Provided monthly
The Whole Pot
  • Platforms: Facebook, Twitter, and Google Plus
  • Posting: Twice per day on Facebook and Twitter of curated and original content. Original graphics provided for an extra fee. Up to two times per week on Google Plus to enhance client SEO.
  • Follow-up Responsibility: Coffee News staff will follow-up and respond to each post or tweet within 36 hours of initial engagement with your business. Outreach initiated by you is your responsibility.
  • Analytics: Provided monthly.
Step 4: Submit requested files to our team
Step 5: Celebrate!